The Benefits of Direction

DirectionI’ve been at this internet marketing game for about four years now – taking things more seriously at the start of 2012 – and in all that time I have been feeling my way through what to do, and while I have performed initial research on all of my ventures, I have never had any clear direction or end goals to aim for.

I would do some viability research for a new project, start it up, and then coast along basically winging it and expecting amazing things to happen. Even when I got more serious about making a real good go of internet marketing in 2102 and creating my bike track day authority site, I still found myself jumping in without knowing where I was really headed.

I think that has contributed to my lack of any real success in internet marketing in four….whole….years. I’ve had no direction, and no view of any sort of end goal.

Go that way Mister!

However, a series of recent events has changed that, and my new found direction has had a massive effect on my productivity and my views of the future.

A few weeks ago I contacted Ian McConnell over at In My Home Office for a little advice. At the time I was feeling like I may have made a mistake with the choices I’d made to press forward with Bike Track Days Hub.

But after a few emails back and forth and a site critique later, things were set in motion to give me some much needed direction, and some much needed motivation.

I can see the light

Like I said, I’ve never had any clear view of what could come from my efforts, and as a result I found myself simply winging it for far too long, and while I have gained an incredible amount of experience and knowledge through my efforts, it hasn’t been equally matched from a monetary standpoint.

Things are looking to change now, and after receiving some invaluable and indispensable advice from a very accomplished marketer, I feel I have a clear vision of what I need to be working towards to achieve my internet marketing goals.

And what this new found direction has done is put my productiveness into overdrive!

What’s this new direction?

There were two main things that were brought to my attention after the site critique. The first of which centered around my email list.

Up until very recently, I had only put an email subscription service in place because that was the done thing, but I now realize both the importance of creating the list, but also how to effectively leverage it.

By this I don’t mean simply turning on a sales machine and bombarding subscribers with sales pitches, but to use it to build an eager audience, while at the same time recirculating the traffic back through my site.

So, as a result of this I have recently given my email list conversion funnel a massive overhaul to improve opt-in rates, but I have also put a strategy in place to best make use of the list.

I’m creating a product!

The second thing to be brought to my attention was that I am in a great position to be able to offer my readers a product.

Creating a product is something I have always thought of doing, but it was always one of those things that was merely in the back of my mind and reserved for ‘someday’.

This has now changed.

I am following in the footsteps of many great internet marketers, such as Ian himself, or Pat Flynn, and creating a product based on the mountain of content I have already created.

Am I scared? You bet!

When this idea was originally put to me, I couldn’t help but feel scared to the point of not wanting to do it, and doubting questions filled my head.

But all the information is already available on the site? Why would people buy it? What if everyone wants a refund? What if I get abusive emails? What will people think of me?

I can easily publish my content as I am now without worry because I’m not asking for anything in return. But now I am going to be asking people for money for stuff I wrote. That’s scary!

After churning it over for a while, however, I had a moment of clarity.

‘What’s the worst that can happen?’

At worst, nobody buys it. It would be a bummer, but it sure as hell wouldn’t kill me, would it?

No. Of course not.

And even if I don’t make any money from it, at least I would have learned some valuable lessons on how to create a product and put it to market. Something I can take with me to product release number two.

So that’s what I’m going to do. Create a product. That and focus heavily on building my email list in the right way, with the right people.

And this focus on my list as well as creating my first product has got me going full steam ahead, and taught me a very valuable lesson on what direction can do for you and your productivity.

Are you lacking direction and a clear view of where you need to be headed?

I can tell you first hand that if you want to make big strides towards your goals, direction and a clear view will most certainly help you make them. A lot more than simply feeling your way in the dark, that’s for sure.

Posted in Marketing Lessons, Miscellaneous

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