If you have read my last few posts you’ll know that things have been very exciting for me in recent weeks. The release of my product was a big turning point for me and my business, not necessarily from an earnings standpoint, but from a mindset one. With a little help from a new friend, I was shown that I do have the ability to create a product and put it to market.
The first couple of weeks of the product being released were great and had me on such a high. I was finally seeing solid results from all the effort I’ve put in over the first 18 months of my main site being live (Bike Track Days Hub). However, as the activity around the product dried up (and along with it any sales) I came crashing back down to the ground, leaving me in a bit of a funk it has to be said.
Beating Your Own Brain
When we get these come downs, the times when you lose a little faith, when productivity levels fall, when the future doesn’t look as bright, there is only one person that can reach down and help pull you out of the funk, and that’s you!
That is the true test on the road to success, and the test that often has 90-95% of people on the road bailing, turning around and heading back home. It is so easy for our minds to think of 101 reason why we should give up, why this or that won’t work, why our efforts are pointless. But through all of that is where you need to find that strength to keep on keeping on.
There are many factors that go into what makes someone successful, but for me, the number one factor that you must have in place is the art of persistence. Factors such as having street smarts, incredible productivity, business cunning, a brilliant mind etc will all go towards making someone successful and determine how much and how quickly success comes, but at the end of the day if you don’t stay on the road and you decide to give up at the first, second, or even forty third hurdle, none of that even matters. Cue my absolute favourite quote:
Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.
Calvin Coolidge – 30th president of US (1872 – 1933)
It really is that simple, but people just do not see it that way, no matter how many metaphors I serve them as proof.
Success is by no means instant in anything, be it sport, business, entertainment, relationships or health to name a few. Maybe that’s half the problem in today’s world of instant everything. That, coupled with the fact that your ‘average Joe’ simply won’t know what is truly possible, means that they just won’t stick with anything and will always end up stopping “three feet from gold”.
There Is Only One Outcome
Whatever it is you’re trying to achieve, there is only one outcome if you employ the power of persistence. Take my situation as a perfect example. I’ve been creating websites for many years now and while my work ethic and work rate has been well below par for far too long, meaning it is taking me longer to get the results compared to others, the one thing I have done is just keep on keeping on. And now I am on the cusp something great.
Because I personally am lacking in other areas my results haven’t been swift, but with my unbending belief in persistence in place, I am still arriving at the same point that every other marketer before me who has pressed on under all circumstances has reached.
Do you really think it’s possible to stick at something for 1, 5, 10, 20 years and not see results? Think about it. You head off on your road to success with no knowledge, but as you come to your first problem (and undoubtedly the many after it) you learn how to solve this problem and as a result learn how not to do something next time. Eventually you create your own personal ‘success formula’ on how to be successful in whatever it is that you are undertaking.
So, What Am I Gonna Do?
The activity that dried up after the first few weeks of my product launch unquestionably left me in a funk and affected productivity, but do you think that for one second I thought of throwing in the towel. Heeeelllll no!
Ok, my first product launch wasn’t a roaring success, but what did I get out of this if not money? How about learning how to create a product, build sales pages, set up automated fulfillment services, learning the true nature and structure of a sales funnel, among many other things.
These are new skills that I’ve picked up on the road to success, skills that will enable me to carve out an even more direct path to the gold pot waiting for me at the end of the road. My first product launch wasn’t a failure, it was a lesson on how not to do it next time. Nothing else.
If there’s JUST ONE thing you do as you try to make a success of your internet marketing business, it has to be this simple act…