There’s not going to be a whole lot to this update as not a lot has happened in the last 4 weeks. November seems to have flown by and if I’m honest there hasn’t been a whole lot done to the site to get me any closer to my goal (this is a problem I know I have, but I will go into more detail in my 2012 roundup coming soon).
So let’s dive right in to it…
Things that happened in November
My stats dropped off a little bit this month, but I expected it. Track days are a very seasonal activity here in the UK, with the bulk of the activity taking place between April and October. You can still get on a track day almost throughout the whole of winter, but they are few a far between and most people will be tucking their bikes up towards the end of October. For this reason I was fully expecting some sort of decrease in traffic. Here is November’s stats:
Visits: 919 (-114)
New Visits: 663 (-85)
Return Visits: 294 (+9)
Visits from SE’s: 627 (-120)
Number of Keywords: 312 (-66)
Visits by Referal: 120 (+9) (true referral traffic this time, woo!)
Direct Visits: 172 (-3)
Avg. Page Views: 3.08 (+0.04)
Avg. Time on Site: 04:19 (+3sec)
Avg. Time on Page: 02:04 (-1sec)
Bounce Rate: 66.49% (+2.99%)
- Ebay Partner Network: £11.55 (+£1.27)
- Adsense: £3.22 (+£0.26)
- Amazon Associates: £1.32 (-£0.60)
- Total: £16.09 (+£0.93)
As you can see the numbers have tapered off a bit, the biggest hit coming from the Search Engines. My theory is people aren’t going to as many (if any) track days so they’re not as focused on the subject and so don’t have as big a need for information on it, hence the lesser number of searches.
Something encouraging though is that direct traffic stayed largely the same and referral traffic actually increased, effectively by more than shows above too as last month 50% of referral traffic came from Sunil’s blog, whereas this month I only had 5 visits from Extra Money Blog and about 60% from forums related to my niche. It’s encouraging because I can see that in the future when I’m getting more referrals and my email list is bigger, I can live safe in the knowledge that my traffic won’t completely dry up in the winter months.
The on going bounce rate issue is still on going…..sigh. As you can see above my bounce rate actually went up this month, BUT on a brighter note it seems the mobile version of the site did make a difference with mobile traffic bounce rate going from 72% down to 68%. For some reason though the bounce rate across all traffic has gone up, so there’s more that needs to be done clearly.
I had another few people contact me to give me feedback on the site, basically telling me how helpful they find my content and they’re happy a site like this has been made (there’s nothing else like it at the time of writing). Two people contacted me as a result of content they had received by email, whereas the third person used the contact form. I think this is great because he obviously had a big urge to get in touch where the others would have been prompted in the emails. I wasn’t sure how I would feel about emails like this after the first, but I can honestly say each one feels as good as the last. Keep em coming, world.
What I want to do in December
I could pretty much copy and paste this from last month really. As I said at the start I haven’t got a whole lot done this month with regards to my site and I know it’s a problem.
I’ve definitely got some productivity issues I need to get ironed out. I seem to be able to waste obscene amounts of time and not really get a lot done. At the moment I feel it’s a lack of time management/planning that’s letting me down. I sit down with the mentality that it’s time to work, but without a plan to follow I just seem to do very little. I know it’s in me because I absolutely crushed it in October, I just need a system to bring that part out of me on a monthly basis.
So apart from doing what I should have done in November, I want to get myself into a system of planning and working that gets results and doesn’t end up wasting a multitude of hours and days on diddly squat. Any advice GLADLY welcome.
With that then, I’d best great cracking.
Good luck for December all.